Yiwu Cultural Products Industry Association firmly grasps the industry, and enterprise services for the purpose of undertaking the relevant functions entrusted by the government. It is to lead the development of the industry as its mission, through strengthening industry guidance, integration of resources, group development, and organization of industry exchanges to cultivate large-scale enterprises, so that enterprises to implement the brand strategy upgrading. The Association is also committed to undertaking social missions, fulfilling social responsibilities and actively participating in public welfare.