Exhibition Introduction

The exhibition is guided by the principles of “Innovative Thinking, Resource Integration, Collective Development, and Win-Win Cooperation.” It adopts an innovative model that integrates joint order meetings and new product launch events with traditional exhibitions, aiming to build China’s largest stationery trade platform combining both domestic and international markets, and to promote the development of China’s stationery industry.

The 2026 China Yiwu Stationery and Gifts Exhibition will be held from June 3 to 5, 2026, at the Yiwu International Expo Center. The exhibition will continue to feature multiple themed zones, including the Cultural & Creative Boutique Pavilion and the Trendy Toys Exhibition Area. At the same time, the exhibition scale will be significantly expanded with the addition of the Pen-Making and Stationery Manufacturing Industry Exhibition. We sincerely invite you to visit the exhibition and experience the passion of stationery professionals!

Heavy Expansion! New Pen-Making & Stationery Manufacturing Zone

The 2026 China Yiwu Stationery & Gifts Exhibition is expanding significantly! A dedicated "China Yiwu Pen-Making & Stationery Manufacturing Industry Zone" has been added, aligning deeply with the core principles of "Innovative Thinking, Resource Integration, Collective Development, and Win-Win Cooperation." This zone aims to activate new momentum for the stationery industry through a closed-loop industrial chain layout. We sincerely invite enterprises across the entire pen-making industry chain to join this industry feast!

The pen-making industry is the core foundation of the stationery sector. This expansion is a precise deepening of the exhibition's positioning of "Full Category Coverage, Full Chain Service." Relying on the exhibition's 75,000 sqm scale, 3,500+ booths, and 102,000 global buyers, the Pen-Making Zone will achieve a seamless connection between "Upstream Manufacturing and Downstream Demand." It showcases industrial-grade products like nibs, ink, equipment, and molds, while directly connecting with renowned finished product brands like Snowhite, Dianshi, and TrueColor, as well as over 15% overseas buyers, precisely matching manufacturing with branding, and domestic trade with foreign trade needs.

In terms of resource integration, the zone forms a multi-dimensional synergy with the original exhibition. Exhibitors can share the dual traffic dividends of "Exhibition + International Trade City," achieve buyer interoperability, and leverage mature IP ecosystems like "Bobo Goose" to integrate pen-making craftsmanship with creative design (7 companies have already created hit products using this IP). Participants can also join activities like standard interpretation meetings by the China Writing Instrument Association and new product launches to explore "Quality + IP + Global Expansion" transformation paths together.

Multiple Empowerments: Not only will you be included in the database of 100,000+ precise buyers and enjoy benefits like 3 nights of accommodation subsidies for buyers, but you can also leverage the 12.3% export growth momentum of Yiwu stationery to expand into Southeast Asian, European, and American markets through platforms like the Indonesia overseas exhibition. The 925 million RMB turnover in 2024 has proven the platform's strength, and the Pen-Making Zone will become a hub for collective development upstream and downstream.

Exhibit Scope

I. Core Production & Processing Machinery: Pen-making specialized machinery, paper stationery processing machinery, adhesive products & correction supplies machinery.
II. General Processing & Molding Machinery: Plastic molding, metal processing, rubber/silicone molding equipment, etc.
III. Quality Testing Equipment.
IV. Molds, Accessories & Key Components: Precision molds, core components, automation parts.
V. Materials, Raw Materials & Additives: Engineering plastics & raw materials, writing medium raw materials, adhesives & chemicals, etc.

Review of Previous Edition

Year	2017	2018	2019	2020	2021	2022	2023	2024	2025
Exhibition Area (m²)	-	-	50000	52000	52000	52000	55000	75000	75000
Standard Booths	1478	1925	2336	2512	2512	2512	2512	3500	3500
Exhibitors	150	312	512	545	-	-	562	792	850
Visitors (10k)	2.8	5.2	6.9	7.7	8.31	7.479	9.6	10.2	10.2
Turnover (Billion CNY)	2.12	5.73	6.75	6.13	7.57	7.12	8.32	9.25	7.67

On June 5, 2025, the 2025 China Yiwu Stationery & Gifts Exhibition successfully concluded at the Yiwu International Expo Center. Spanning 75,000 square meters and featuring 3,500 international-standard booths, the event brought together 850 leading brands and manufacturers from China and overseas, including Snowhite, Dianshi, True Color, Marie’s, LPS, Kuangshen, AODEMEI, KUKI, Kabao, and more.

The exhibition welcomed 102,000 professional buyers from around the world, generating total transactions of RMB 767 million. Despite a challenging market environment, performance in key segments stood out—especially design-led products such as IP collaborations and smart stationery, which recorded notable growth. Returning signature zones, including the Cultural & Creative Boutique Pavilion (Hall C2) and the Trendy Toys Zone, offered buyers a richer and more diversified sourcing experience.

To elevate on-site engagement, the organizing committee unveiled the "Koi Lucky Draw — Million Cash Giveaway." Under notarized supervision, 150 "Super Koi" winners (RMB 10,000 each) and 500 "Lucky Koi" winners (RMB 1,000 each) were drawn live at the venue. The activity drew strong participation, injecting energy and interaction into the exhibition while strengthening both business networks and personal connections.

The exhibition program was further enriched by a packed lineup of concurrent events, including the inaugural meeting of the Drawing Pen Professional Committee under the China Writing Instrument Association and the first seminar on high-quality industry development. Additional highlights included the "Million Red Packet Wall" (order-to-redeem benefits), a Rednote (Xiaohongshu) gifting campaign, a joint meeting of trade association presidents, a university design works and talent matchmaking session, and an on-site exhibition news live-streaming studio—creating more channels for exhibitors and buyers to connect, exchange, and collaborate.

Exhibition Route Map

Dear Buyers:

Welcome to the 2026 China Yiwu Stationery & Gifts Exhibition! To help you reach the exhibition area quickly, we have prepared a route map and placed eye-catching signs across the venue. No matter which gate you enter, just present your pre-registration QR code and you'll be guided to the hall.

Please choose your route according to your arrival location: ⬇⬇⬇

Public Transportation: